Torsion
The fabric weight, the opacity under a squat, and the exact inseam. On every product page.
A five surface store, home to collection to product to cart drawer to checkout, on the shared cart engine.
The premise of the brand and of the build are the same premise: activewear hides the three numbers a buyer actually wants, so this store prints all three, plus a fourth line saying what the garment is bad at. That last line is the one that sells, and it is the one no competitor will copy. Real self-hosted photography over gradients, so a missing file leaves a premium surface rather than a white hole. Static HTML, no build step, opens by double clicking.
Watch for
Open a product and read the spec bar, then read the line telling you what it is bad at.
What it does
- 01Five real surfaces: home, collection, product, cart drawer, checkout, with a working cart across all of them
- 02Every product prints its fabric weight in gsm, its opacity on a 1 to 5 scale, and its exact inseam. The industry hides all three
- 03A line on every product saying what the garment is BAD at. Nobody else will write that, which is exactly why it converts
- 04The Fit and fabric strip: three fabric families compared side by side on the same three numbers
- 05Money is integer cents through the whole cart. There is not a float in the checkout
- 06Self-hosted photography layered over gradients, so a failed image is still a premium surface
- Builds like this
- from $16,000
- Built for
- Activewear, athleisure, technical apparel, and any brand whose product has specifications the category refuses to publish
- Ships with
- Home · Collection · Product · Cart · Checkout
- Edition
- Work 24 of 59 · Photographic
Starts the conversation with Torsion already on the table. No commitment.
Start this build in the StudioOpens the Studio prefilled from Torsion, ready to adjust. Builds like this run from $16,000.
This is the real site, open on a desktop. Scroll it, click anything, see how it behaves.